391 ran for 19 issues between 1917 and 1924, moving between Barcelona, New York, Zurich and Paris. Among others, its pages featured Marcel Duchamp, Man Ray, Tristan Tzara, André Breton and Max Ernst. It was an irreverent magazine, made of drawings, collages, provocations, fragmented texts and a graphic language that rejected every rule of traditional layout.

Choosing this name means recognizing ourselves in that idea: a place where image, word and experimentation coexist without hierarchy, and where editorial is a form of freedom before it is a form of communication.

391 takes its name from the magazine founded by Francis Picabia in 1917, one of the most radical periodicals of Dada. The title was both a tribute and a challenge to 291, Alfred Stieglitz's magazine: a hundred numbers further, to go one step beyond. From that gesture we borrow the spirit: editorial freedom, irony and visual experimentation.

391 is a name borrowed from history. In 1917, the artist Francis Picabia founded a magazine of that title in Barcelona, one that would become one of the most influential editorial projects of the Dada avant-garde. The name is a direct reference to 291, the magazine of Alfred Stieglitz and the New York gallery at 291 Fifth Avenue, a key place in the arrival of modern art in America. Adding one hundred to the number meant declaring both a continuity and a leap forward.

so Why the JACKET?

MANIFESTO

Read It Or Don’t: We Are Wrong Either Way

THERE IS NOTHING WRITTEN HERE, THIS IS THE FIRST TIME WE WRITE IT.